Google versus Creativity - Is how you title things important?

Calling All Bloggers - Fellow Bloggers of all persuasions and interests , have I got this correct? If you want to be found on Google, you have to title your piece with something that clearly explains and encapsulates your post!

I picked this up in passing from Lydia Joy the other day.

The literary device of creating a conundrum, which you later unravel, hopefully creating a greater satisfaction in the reader is not encouraged then.

By that I mean I tend to create headings out of puzzling statements which have little or no meaning until you have read the article.

Am I shooting myself in the foot?

Replies please!